C. William Booher Jr.
Executive Vice President and Chief Operating Officer
C. William (Bill) Booher Jr. has a broad background as a senior executive in both the private and public sectors. As the founder and principal of Booher & Associates, a Washington, D.C.-based consulting firm, Booher has represented a variety of corporate, trade association and non-profit clients. Founded in 1993, Booher & Associates manages the National Association of VA Physicians and Dentists and the Foundation for Veterans Health Care, and provides strategic, political, economic development and management services for other clients, including Michigan-based DURA Automotive Systems.
Booher began his career as a television news reporter with the local NBC affiliate in Knoxville, TN, while pursuing his Bachelor of Arts degree in broadcast management at the University of Tennessee. He moved from broadcasting into politics and government in 1973, serving as press secretary and primary spokesperson for elected officials at the local, state and federal levels of government, including the Mayor of Knoxville, the North Carolina Commissioner of Labor and Tennessee U.S. Senator William Brock.
He went on to found Sunbelt Wireless Co, which acquired, built and managed broadcast radio stations in Texas. After moving to Washington, D.C., in the late 1980s, Booher served as deputy assistant secretary for technology policy at the U.S. Department of Commerce. He began his service in the administration of President George H.W. Bush as chief of staff at the National Telecommunications and Information Administration, the president’s policy advisory group on domestic and international telecommunications issues.
Booher’s private sector career also includes senior executive public affairs positions with the Miller Brewing Company and its parent corporation, Philip Morris, Inc., as well as Lone Star Steel Company.
Booher has taken an active role in community service throughout his career, serving on numerous boards of directors, appointed commissions and volunteer organizations, including the New York Board of Trade; as chairman of the Dallas Cable Television Oversight Board; the 2001 54th Presidential Inaugural Commission; and as president of the Great Falls Virginia Little League. Booher and his wife reside in McLean, VA, and are the proud parents of two grown children.
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