Quad-States Regional Transformation Highlights Council Regional Asset Mapping Guide

Asset mapping provides baseline for regional transformation

Competing in the global economy requires the creation of regional innovation ecosystems that drive growth and prosperity. The challenge is to optimize the assets of human, capital (institutional and intangible) around innovation for the future of the region.

Many U.S. regions have yet to fully understand the competitive value of their asset base and few have implemented a systematic process to identify their innovation assets or develop strategies to ensure that these assets are sufficiently linked and leveraged. Using the Council on Competitiveness approach, asset mapping is the premiere resource to help regional business and community leaders support innovation-based growth.

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