PING, a manufacturer of high-end golf equipment, is in a fiercely competitive marketplace where the phrase “innovate or die” is a literal truth. In 2005, the company replaced the workstation that had been used to simulate the design of new clubs with a powerful supercomputer running advanced simulation software. The machine paid for itself in a year as the company significantly reduced its need for physical prototyping of newly designed clubs and ramped up its pace of innovation, allowing PING to maintain its leadership in the worldwide premium golf equipment industry.